AI Illustrations was set up in September 2008 as an off-shoot of my packaging and branding company, Acerte.

I have worked in the design sector for over 25 years, on projects for the likes of Converse, British Rail International, Virgin Cosmetics and Loake Shoemakers — to name just a few. During this time I have always tried to add little illustrative twists into my designs, loving the challenge of creating bespoke, individual pieces of work.

In the past ten years I have specialised in packaging and branding, two areas where my skill as an illustrator has been a great asset. Through the connections I built up over these years, I was always being asked to illustrate for old colleagues — so much so that I felt it was time to set up my own illustration company. So AI was born, to supply design companies, advertising agencies and publishers with the very best in commercial illustrations.

Most of my personal work has similar themes running through it. I am inspired by the illustration styles of the 1940s and 50s, and the work of Eric Ravilious, Edward Bawden, Robert Stewart and John Piper. At this time, before computers, illustrators had to know how their work would be reproduced and work within those limitations. This resulted in beautiful pieces of art. These artists also have something in common: they not only produced pictures, but also ceramics, textiles and murals — things I am also keen to do myself. I have already dabbled in textile prints, some of which featured in a recent issue of Selvedge magazine.

Another great source of influence has come from the illustrations found in children’s books. Reading to my children has introduced me to brilliant artists, like Korky Paul, Eric Carle and Tony Ross. My all-time favourite children’s illustrator is Quentin Blake. I am enthralled by the way he captures people, the style of their clothing and their facial expressions. He draws with great style, humour and wit — characteristics I try to capture in my own work. I too would love the opportunity to create characters for children’s books. So, if any publishers happen to read this, please get in touch!

The portfolio on this site features some of my latest and most attractive designs. Over the years, however, I have also produced many less eye-catching, more mainstream illustrations. These have included technical diagrams of arch constructions and solar lighting, Victorian trams, a worm toilet and more Santas than I can remember.

Thank you for taking the time to visit my site and view my portfolio. If you need an illustrator and like what you see here, please get in touch. Whatever your illustration needs, I can usually turn my hand to anything.

Simon Farrow



Character Development
Children’s Book Illustrations
Font Creation
Greeting Cards
Hand Drawn Lettering
Hand Drawn Scripts
Icon Development
Logo Creation
Product Visualisation
Pattern Creation
Product Embellishments
Technical Diagrams
Vintage Illustrations
Vintage Typography


I would love any feedback on my work, so if you have any comments please contact me on: info@aiillustrationagency.co.uk